New Corporate Design
As you might have noticed, we have a new logo, a new colour and a new name. We’ve put together an announcment post covering details and reasoning behind those changes. The new identity is now live across our channels on Facebook and Twitter, our website and the application itself.
Since we had to update our email communication to match the new corporate identity anyways, we took the opportunity to rethink our signup flow. We’ve streamlined the content to give new users just the information they need at various points in their 30-day trial phase.
We’ve also built a custom grunt-based workflow to generate our HTML emails from flat text files, allowing our team to iterate on content and design a lot faster than before.